Meet Jeff

Jeffrey A. Heveroh, AIF®

Jeffrey A. Heveroh, AIF®

Principal and Financial Adviser

Jeff Heveroh is a Founding Partner of Stonebridge Financial Group in St. Louis, Missouri. He has built his career over the years with the dedication of helping individuals and small business owners achieve clarity and confidence in their financial lives.

He specializes in wealth management, retirement income planning, estate planning, and insurance strategies designed to serve clients both before and after retirement. He works with a unique approach centered on listening closely to each of his clients’ distinct story, then crafting customized strategies that reflect not only financial goals but also personal values.

For Jeff, independence is at the heart of his professional philosophy. With more than 27 years as an independent financial advisor, he prides himself on the freedom to select investment solutions based solely on what is right for his clients.

Jeff’s driving motto, “Serve my clients first, last, and always” is a principle that defines his interactions and underlines every recommendation. The commitment has enabled him to develop long-term relationships built on trust, transparency, and genuine care for the people he serves.

Education & Background

Jeff began his professional foundation at the University of Missouri–St. Louis. Here’s where he earned a Bachelor of Science degree in Business Administration. His university years were not just about books but a balance of both academics and athletics. This experience helped shape his determination and resilience. He achieved both technical knowledge and personal growth that would later serve as a cornerstone of his career in financial services.

Jeff achieved a lot as a collegiate athlete. He became a nine-time NCAA All-America Collegiate Swimmer during his four-year swimming career. The sport instilled in him a deep respect for preparation, perseverance, and performance under pressure. These qualities later contributed positively to his work as an advisor.

Both academic achievement and athletic excellence reflect the balance of intellect and grit that Jeff brings to his role as a trusted financial guide.

Designations & Memberships

Outside the academic background, Jeff is an Accredited Investment Fiduciary® (AIF®). This credential further affirms his commitment to upholding the highest standards of client-first advising. This designation requires ongoing education and a strict adherence to fiduciary principles, ensuring that his guidance is always rooted in clients’ best interests.

Through these professional memberships and designations, Jeff reinforces his belief that true advisory work is as much about integrity as it is about financial strategy.

Awards & Accomplishments

Jeff’s life has been marked by significant accomplishments both inside and outside the world of finance. His achievements as a nine-time NCAA All-America Collegiate Swimmer stand as a testament to his drive, discipline, and ability to excel under pressure. His success in the pool reflects not only physical talent but also the mental toughness and determination that define his career.

Professionally, co-founding Stonebridge Financial Group represents one of Jeff’s proudest milestones. He has successfully built a firm that values independence, client service, and long-term relationships. This highly reflects his achievement both professionally and personally.

For almost three decades, he has helped countless individuals and business owners navigate financial challenges, prepare for retirement, and build legacies for the future. Each success story adds to the sense of accomplishment he feels as a partner in his clients’ lives.

Community Involvement

Jeff has a strong involvement in the community. Together with his wife Melanie and their children, they actively take part in numerous community and school activities throughout St. Louis. If he’s not volunteering his precious time in the community, he’s somewhere in the local organization offering the much-needed support.

Jeff views community service as an extension of his professional mission of positive impact on the lives of others. His participation has enriched his personal life as well as deepened his understanding of the people and families he serves as an advisor.

His dedication to community is proof that success is not only about professional milestones but also one’s contribution to the world. Whether it’s coaching, attending school events, or lending support to neighborhood initiatives, Jeff consistently looks for opportunities to give back. His involvement has helped foster strong relationships within St. Louis. He has indeed reinforced the values of family, service, and connection that guide his approach both at home and at work.

Personal Life

Jeff has called the city of St. Louis his home for his entire life. He is married to Melanie and together they’re raising three children within the community with love. Jeff also embraced the joy of being a grandfather and prides himself in spending time with his grandchildren. To him, family is central to his identity and the way he approaches his work.

They say work without play makes Jack a dull boy. Jeff has never left behind his love for sports and the outdoors. He still enjoys swimming for personal enjoyment and loves fishing, golfing, and traveling with his family and friends.

Every aspect of his life is to be enjoyed, whether it involves a simple afternoon walk or creating memories with his family. He enjoys every experience that strengthens bonds and maintains lifelong traditions.

The people around Jeff describe him as a man who balances hard work with gratitude. He’s someone who approaches life with energy, humility, and a strong sense of purpose.

Participant Services

Our status as independent retirement plan consultants enables us to provide your plan participants with what they value most—investment guidance to help them feel confident about the decisions they are making to pursue their retirement goals.

Participant education

We will work with your participants to:

  • Explain the importance of retirement planning and the options available under the plan
  • Determine their unique investment objectives, tolerance for risk, and time horizon
  • Recommend an asset allocation model suited to their personal needs or goals, based on the investment options available under your plan

Vendor Search & Plan Benchmarking

With us as your partner, you can choose from a virtually unlimited universe of providers—free from proprietary vendor or product pressures and conflicts of interest. We will help you select the provider that most appropriately fits the specific needs of your firm and your participants.

Managing vendor due diligence

Our customized Request for Proposal (RFP) process includes:

  • Gathering data and pricing
  • Analyzing costs, services, and investment choices
  • Facilitating finalist meetings

Ongoing monitoring

Once your plan is in place, you can expect:

  • Monitoring of participation levels and performance
  • Fee benchmarking and analysis against other vendors and plans
  • Guidance on areas of improvement

Plan Design

We take the time to understand your objectives and design a retirement plan program that provides your employees with the greatest value and, to the extent possible, reduces your administrative responsibilities.

Specific areas we focus on include:

  • Employer contribution strategies
  • Evaluation of qualification and eligibility issues
  • Compliance with legislative changes
  • Support services to help simplify plan administration
  • Optimal use of safe harbors, such as 404(c) and QDIA

Investment Expertise

As your experienced partner, we will help you establish an investment strategy that fits the distinct needs of your firm and your employees. Our investment process includes:

  • Investment Policy Statement

    We assist you in developing an Investment Policy Statement (IPS) that sets guidelines for making investment decisions.

  • Investment Selection

    It's important to construct a well-balanced investment lineup that offers broad diversification across asset classes. We make investment recommendations based on a rigorous quantitative and qualitative evaluation process.

  • Continual Monitoring

    We conduct periodic investment reviews to check that performance and expenses remain consistent with plan objectives.

Why We're Different

Stonebridge Financial Group is:

  • Independent of all service providers.
  • Able to deal with virtually any service provider available to your company.
  • Capable of servicing your current retirement plan programs if you want to retain your product provider but replace your current broker with our services.

Stonebridge Financial Group works exclusively for our clients. Many of our clients find they can upgrade the performance of their plan, without the trouble of changing providers. They simply add our services to improve investments, assist employees and manage fiduciary risks.

Others find they have outgrown their current provider. When that happens, we will conduct a comprehensive market search using specific technology, and then apply our decades of experience to assure the right fit for you. After narrowing the field, we coordinate presentations from the best available. Having us on your side makes the search process much easier, as we make sure you get the straight story about the limitations of potential providers as well as their strengths.

You can engage STONEBRIDGE FINANCIAL GROUP in three ways:

  • Pay us a fee

    As investment advisory representatives, we can work on a fee for service basis.

  • Replace your current broker

    Often the compensation already embedded in your 401(k) investments is sufficient to pay for our services with no increase in costs to you. Some plan sponsors are not aware that commissions are being paid to a broker or agent because they are receiving little to no service in return.

  • Change 401(k) providers

    And appoint us as your representative in the process.

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