Meet Jim

James R. Gura, AIF®

James R. Gura, AIF®

Principal and Financial Adviser

Jim Gura is a Financial Advisor and Principal at Stonebridge Financial Group, where he helps families cut through financial complexity and build plans that give them confidence about the future. He specializes in retirement planning and financial risk analysis, with a focus on strategies that can adapt to both life’s surprises and changing market conditions.

What makes Jim’s perspective unique is his background. Before becoming an advisor, he built a career as a market maker in the high-pressure world of options trading. For more than 15 years, he was on the front lines of financial markets and played a role in pioneering the transition to electronic trading on global exchanges. That experience taught him how to spot risks, seize opportunities, and make disciplined decisions under pressure. Today, he channels that hard-earned knowledge into building financial plans that are both practical and personal.

Jim has a reputation for being straightforward, approachable, and even a little unconventional when it helps clients better understand their options. Families appreciate not only his expertise but also his energy, humor, and genuine care; qualities that make him a trusted partner through every stage of life.

Education & Background

Jim built his academic foundation in finance at Joliet Junior College, where he earned his Associate degree, before continuing on to Northern Illinois University to complete his Bachelor of Science in Finance.

In 1994, he launched his career at the Chicago Board Options Exchange as a floor clerk, where he quickly immersed himself in the fast-paced world of open-outcry trading. Those early years gave him firsthand exposure to the inner workings of markets and the discipline required to succeed in high-pressure environments.

Jim then spent more than 15 years at Marquette Partners as a market maker, where he not only refined his trading skills but also played a key role in the industry’s transition from traditional trading floors to electronic platforms that now shape global markets. This combination of formal education and hands-on market experience provided the foundation for the thoughtful, adaptable approach he brings to financial advising today.

Designations & Memberships

Jim holds the Accredited Investment Fiduciary® (AIF®) designation, reflecting his commitment to upholding the highest fiduciary standards and always putting clients’ best interests first.

For a decade, Jim was deeply involved with the Kirkwood Des Peres Chamber of Commerce, serving in leadership positions that shaped the organization and the community it supports. He was Chairman of the Board for a year, and served as Vice Chair of Finance for six years helping strengthen the Chamber’s financial footing and expand its reach. His years of service demonstrate his belief that financial expertise should be used not only for clients but also for the broader community.

Awards & Accomplishments

Jim has been recognized as a Five Star Wealth Manager Award recipient six times, including five consecutive years from 2018 through 2025. This award honors wealth managers who demonstrate exceptional client service and strong professional credentials. For Jim, the recognition is less about accolades and more about what they represent: trust, satisfaction, and the confidence clients place in his guidance.

Before shifting into advising, Jim’s trading career was equally distinguished. His pioneering work in electronic trading and his success as a market maker on global exchanges established him as a respected figure in the financial industry. That practical, real-world experience still informs the way he advises families today.

Personal Life

Jim grew up in Southwest Chicagoland, where he learned the values of integrity, hard work, and family; values that remain central to his life. He and his wife, Jennifer, have been married since 2002 and are the proud parents of two adult daughters.

Outside of work, Jim is known for his big personality and love of making memories. He enjoys traveling with his family, especially on their frequent trips to Walt Disney World, which he still calls the “Most Magical Place on Earth.” He also treasures long-standing family traditions like Chicago Bears halftime feasts, which bring together food, laughter, and plenty of spirited conversation.

Those who know Jim best would say he brings the same passion and energy to his personal life as he does to his work. He believes in living fully, celebrating often, and making time for the people who matter most.

Looking Ahead

At Stonebridge Financial Group, Jim’s mission is simple: to give families confidence in their financial future so they can enjoy their lives today. His rare combination of market experience, fiduciary commitment, and larger-than-life personality makes him not only a capable advisor but also a trusted guide through life’s financial decisions.

Participant Services

Our status as independent retirement plan consultants enables us to provide your plan participants with what they value most—investment guidance to help them feel confident about the decisions they are making to pursue their retirement goals.

Participant education

We will work with your participants to:

  • Explain the importance of retirement planning and the options available under the plan
  • Determine their unique investment objectives, tolerance for risk, and time horizon
  • Recommend an asset allocation model suited to their personal needs or goals, based on the investment options available under your plan

Vendor Search & Plan Benchmarking

With us as your partner, you can choose from a virtually unlimited universe of providers—free from proprietary vendor or product pressures and conflicts of interest. We will help you select the provider that most appropriately fits the specific needs of your firm and your participants.

Managing vendor due diligence

Our customized Request for Proposal (RFP) process includes:

  • Gathering data and pricing
  • Analyzing costs, services, and investment choices
  • Facilitating finalist meetings

Ongoing monitoring

Once your plan is in place, you can expect:

  • Monitoring of participation levels and performance
  • Fee benchmarking and analysis against other vendors and plans
  • Guidance on areas of improvement

Plan Design

We take the time to understand your objectives and design a retirement plan program that provides your employees with the greatest value and, to the extent possible, reduces your administrative responsibilities.

Specific areas we focus on include:

  • Employer contribution strategies
  • Evaluation of qualification and eligibility issues
  • Compliance with legislative changes
  • Support services to help simplify plan administration
  • Optimal use of safe harbors, such as 404(c) and QDIA

Investment Expertise

As your experienced partner, we will help you establish an investment strategy that fits the distinct needs of your firm and your employees. Our investment process includes:

  • Investment Policy Statement

    We assist you in developing an Investment Policy Statement (IPS) that sets guidelines for making investment decisions.

  • Investment Selection

    It's important to construct a well-balanced investment lineup that offers broad diversification across asset classes. We make investment recommendations based on a rigorous quantitative and qualitative evaluation process.

  • Continual Monitoring

    We conduct periodic investment reviews to check that performance and expenses remain consistent with plan objectives.

Why We're Different

Stonebridge Financial Group is:

  • Independent of all service providers.
  • Able to deal with virtually any service provider available to your company.
  • Capable of servicing your current retirement plan programs if you want to retain your product provider but replace your current broker with our services.

Stonebridge Financial Group works exclusively for our clients. Many of our clients find they can upgrade the performance of their plan, without the trouble of changing providers. They simply add our services to improve investments, assist employees and manage fiduciary risks.

Others find they have outgrown their current provider. When that happens, we will conduct a comprehensive market search using specific technology, and then apply our decades of experience to assure the right fit for you. After narrowing the field, we coordinate presentations from the best available. Having us on your side makes the search process much easier, as we make sure you get the straight story about the limitations of potential providers as well as their strengths.

You can engage STONEBRIDGE FINANCIAL GROUP in three ways:

  • Pay us a fee

    As investment advisory representatives, we can work on a fee for service basis.

  • Replace your current broker

    Often the compensation already embedded in your 401(k) investments is sufficient to pay for our services with no increase in costs to you. Some plan sponsors are not aware that commissions are being paid to a broker or agent because they are receiving little to no service in return.

  • Change 401(k) providers

    And appoint us as your representative in the process.

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